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How quickly and efficiently your website loads and operates, including metrics like page speed, server response time, and resource optimization
Best-in-class webpages should become interactive within 5.3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.
Images can take a long time to load. Use responsive images or SVGs to optimize your images for different screen sizes.
Browser caching speeds up your website by storing frequently used content in local memory.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.
The more HTTP requests your website makes, the slower it becomes. Try reducing the number of files your site loads.
Optimize your site to load within 3 seconds for a better user experience.
Google considers site speed a ranking factor. A slow site is much less likely to rank on the 1st page.
How well your website is optimized for search engines, including keywords, meta tags, backlinks, and structure, to improve visibility and ranking in search results
In order for a page to appear in search results, search engines must have permission to store it in their index. If they can't store it, no other changes matter.
Meta descriptions tell people what your page is about in search results.
The h1 tag is essential for SEO as it indicates the main heading of a page. Ensure each page has a unique and descriptive h1 tag with relevant keywords.
75% of users never scroll past the first page of search results.
Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.
Visitors may have difficulty reading small text, especially on mobile devices. We recommend at least 12px.
Mobile-friendly pages perform better in search results. Make sure interactive elements like buttons and links are not too small or too close together.
Improve color contrast for better readability and accessibility
Over 60% of all web traffic now comes from mobile devices.
Your website's ability to protect user data.
HTTPS protects websites from attacks and gives visitors confidence that your site is authentic and trustworthy.
Intruders can exploit outdated JavaScript libraries. Using the latest version of each library and updating it regularly will help keep you safe.
Implementing reCAPTCHA or similar tools helps prevent spam and automated abuse, ensuring that your forms are used by real users.
Over 30,000 websites are hacked daily. Let’s make sure you aren’t one of them.
What should you do next?
| Performance | Current | Recommended | Description |
|---|---|---|---|
| Load Time | 5s | 2s | Reduce the load time by optimizing images and scripts. |
| First Contentful Paint | 3s | 1.5s | Improve the first contentful paint by deferring non-critical JavaScript. |
| Category | Current | Recommended | Description |
|---|---|---|---|
| Load Time | 5s | 2s | Reduce the load time by optimizing images and scripts. |
| First Contentful Paint | 3s | 1.5s | Improve the first contentful paint by deferring non-critical JavaScript. |